Kim Madison is the Founder, Creative Director, and Lead Product Developer of Pretty Jin — a beauty brand born from personal struggle, artistic vision, and meticulous perfection. At just 23 years old, Kim launched Pretty Jin on February 17, 2023, with one clear mission: to create skincare she could confidently use on her own acne-prone, sensitive skin.

For years, she struggled with skin that reacted easily to harsh ingredients and overly strong fragrances. Whitening products often compromised the skin barrier, leaving irritation instead of results. She realized that nothing truly felt made for skin like hers — gentle, refined, yet powerful.

So she decided to create it herself.

Pretty Jin began with a focused objective: to develop barrier-repair centered formulations that deliver visible whitening while remaining safe for sensitive, acne-prone skin. Known for her perfectionist nature, Kim became deeply involved in every stage of development — researching ingredients, conceptualizing formulas, collaborating closely with manufacturing partners, and testing products repeatedly before approval. No product is released without meeting her personal standards.